Finos is now Mesh ID!
Today, it’s time for a change. We’re proud to introduce you to our completely refreshed brand – Mesh ID!
Why did we rebrand to Mesh ID?
Do you know that Google, Starbucks and many other (now widely recognized global brands) started off with very different names?
Similar to their stories, we felt it was time for a fresh new name that was sharper and to the point. We took the plunge and decided we really should rebrand our entire company around our latest and most exciting product launch – Mesh ID.
But this change has been brewing in our minds for quite a while. We’ve evolved past our original goal of providing a “Financial Operating System” for the financial services industry. That was way too broad and didn’t convey what we wanted people to associate us with.
Our vision is now aligned to what our clients are looking to achieve — Client CDD onboarding and reviews made as easy and frustration-free as possible.
So this has really been a change in vision, identity and perception for us as a company and for our clients.
The decision was also helped by the fact that we couldn’t keep track of how many different ways people were pronouncing Finos. 😉
What does this change mean for our clients?
Our rebranding consists of just changing our name from Finos to Mesh ID. Besides a change in name and logo, there really isn’t anything that our clients “need” to do, aside from be informed about the change. Everything our clients use will work the same as it has before – but it might just look a bit different with the new logo and name. The easy-to-use interface hasn’t changed. Our mind-blowing client-service hasn’t changed. And how you can reach us hasn’t changed.
Did you miss out on the news about our Mesh ID product launch?
In case you missed it, back in December we announced the launch our CDD sharing platform, Mesh ID. (I doubt you missed the story, but just in case, here’s a link to the post).
Our newest solution helps fund investors securely share their KYC (Know Your Client) information with their trusted fund service providers.
And what’s next?
This is just the beginning of an exciting year for us and for our clients. We’ll be adding a tonne of new functionality, we’ll be scaling out across multiple jurisdictions and different financial and professional services segments, and more!
I strongly suggest you subscribe to our newsletter to keep up-to-date on what we’re up to.